企業(yè)宣傳冊(cè)設(shè)計(jì)方案_宣傳冊(cè)設(shè)計(jì)方案
要做好企業(yè)宣傳設(shè)計(jì)方案，首先要對(duì)企業(yè)有深入了了解，包括企業(yè)的背景、企業(yè)的產(chǎn)品、企業(yè)的文化等等。
如果企業(yè)方?jīng)]有提供完整的文案思路，我們需要根據(jù)對(duì)企業(yè)的深入了解，把企業(yè)零碎的文案思路整理出來，規(guī)劃好企業(yè)宣傳冊(cè)設(shè)計(jì)方案。企業(yè)宣傳冊(cè)設(shè)計(jì)方案不像中秋節(jié)活動(dòng)策劃方案，也不能跟酒吧鬼節(jié)活動(dòng)策劃一樣，他有企業(yè)宣傳畫冊(cè)固定的基本要求，甚至需要懂得廣告策劃創(chuàng)意學(xué)。
下面就提供一份好的完整企業(yè)宣傳冊(cè)設(shè)計(jì)方案，是根據(jù)P數(shù)來規(guī)劃的：
公司簡(jiǎn)介
公司自創(chuàng)立以來，大力引入香港管理界先進(jìn)的企業(yè)管理理念；積極運(yùn)用PDCA閉環(huán)管理的過程控制方法并逐步推行6S現(xiàn)場(chǎng)管理與流程再造等一系列的科學(xué)管理手段；致力打造學(xué)習(xí)型、創(chuàng)新型、儲(chǔ)備型、進(jìn)取型的企業(yè)團(tuán)隊(duì)；通過與天津電氣傳動(dòng)設(shè)計(jì)研究所、中國水科院及華中科技大學(xué)保持長(zhǎng)期的技術(shù)合作交流并結(jié)合公司技術(shù)研發(fā)團(tuán)隊(duì)的自身努力，加強(qiáng)技術(shù)開發(fā)與產(chǎn)品革新。
公司一貫推行顧問式營(yíng)銷與服務(wù)營(yíng)銷機(jī)制，利用其深厚的技術(shù)沉淀與行業(yè)經(jīng)驗(yàn)為國內(nèi)外客戶提供全方位的技術(shù)咨詢服務(wù)；并在國內(nèi)業(yè)界中率先推出產(chǎn)品兩年質(zhì)保體系且是第一個(gè)承諾全年不間斷技術(shù)與售后服務(wù)并堅(jiān)持定期客戶回訪的企業(yè)；同時(shí)，公司利用高新技術(shù)對(duì)老電站進(jìn)行技術(shù)改造升級(jí)，延長(zhǎng)了機(jī)組使用壽命的同時(shí)使機(jī)組效率更高且性能更加穩(wěn)定，并對(duì)改造后的電站實(shí)行終生質(zhì)量追蹤及產(chǎn)品維修與配件服務(wù)。使客戶滿意、為客戶謀利是我們XXX人長(zhǎng)期不變的共同愿景。
COMPANY PROFILE
Hunan Sunny Hydropower Equipment Corporation (hereinafter abbreviated as “SHPE”, Website: xxxxxx), was launched by Sundo Technology (HK), Limited in 2004 by taking over Hunan Xinning Hydropower Equipment Factory that was established in 1958. The former factory has more than four decades of professional experience in manufacturing hydropower equipment and was one of the leading manufacturers for supplying hydropower equipment internationally, which was authorized by Ministry of Machine-Building Industry of China. It’s Turbine and Generator had been selected by China Government to participate HANNOVER MESSE in 1981. SHPE is capable to supply various types of hydro generating set with unit capacity below 50MW together electric & control equipments. While being enjoyed abundant reputation domestically, SHPE had supplied its products to all over the world including but not limited to Kazakstan, Russia, India, Nepal, Indonesia, Pakistan, Burma, Vietnam, Sri Lanka, Peru, Chile. SHPE is located in Xinning of Hunan Province where the Danxia Topography for World Natural Heritage –Langshan Mountain is nearby.
Since 2004, Top Standard Enterprise Management Concepts from HK Management Field had been significantly introduced to SHPE. SHPE has gradually implemented scientific management means such as PDCA Cycle(Continuous Improvement Spiral), 6S Theory and BPR(Business Process Reengineering). SHPE has devoted to establishing teamwork with learning Spirit, Innovation, Talent Reserve and Aggressiveness. The technical development and product creativeness will and is to be enforced due to SHPE has combined its technical strength with good cooperation between SHPE and China Institute of Water Resources Hydropower Research as well as Huazhong University of Science & Technology (HUST).
SHPE sticks to Consulting Based Marketing Concept and Service Oriented Marketing Concept. By virtue of its abundant technical strength and long-term experience, SHPE is able to provide customers from all over the world with comprehensive technical consulting service. SHPE is the first enterprise in hydro industry of China who initiates two years of DLP and Regular Customer Return Visit. Meanwhile, SHPE, as the manufacturer of Electric & Mechanical equipment for hydro power plants, has a long lasting tradition in maintenance and refurbishment of wearing out equipment and low efficient plants. Generally speaking, refurbishment that done by SHPE may result in increased reliability, increased power generation of electric energy, increased static and dynamic stability and increased efficiency. It is always the objective and desire of SHPE to obtain customer’s satisfaction by contributing the utmost interests to domestic and overseas customers.
企業(yè)文化
CORPORATION CULTURE
企業(yè)理念：
團(tuán)結(jié)為業(yè)績(jī)卓越之根本
管理為基業(yè)長(zhǎng)青之靈魂
質(zhì)量方針：
質(zhì)量改進(jìn)無止境 品牌樹立無國界
人才理念：
事業(yè)靠人才發(fā)展 人才需事業(yè)打造
營(yíng)銷理念：
始于客戶需求 終于客戶滿意
Enterprise Spirit:
Solidarity is the Basement of Excellent Performance
Good Management is the Guarantee of Lasting Success
Quality Policy:
Develop Quality without End
Build Brand without Boundary
Talent Idea:
Enterprise Requires Contribution of Talents before Being Booming
Talent is in Need of Return from Enterprise before Being Excellent
Marketing Concept:
Start Only With Customer’s Needs
End Only With Customer’s Satisfaction
如山挺立
務(wù)實(shí)負(fù)責(zé)
如山堅(jiān)韌
無畏進(jìn)取
如山豐夷
包容和諧
The Chinese Character “XXX” selected from Chinese company name of SHPE presents soul of culture stated below. (The Chinese pronunciation of “XXX” is “Shanli” and from this the word of “Sunny” is derived because of two pronunciations sound very similar. The English meaning of “山” is “Mountain” and it of “立” is “Standing”)
To Be Surefooted and Responsible As Standing As Mountain
To Be Fearless and Aggressive As Gritty As Mountain
To Be Open-minded and Harmonious As Abundant As Mountain
資質(zhì)榮譽(yù)
CERTIFICATION AND HONOR
Offer First-class Products to Customer
一流產(chǎn)品給顧客
Provide Development with High-standard Management
一流管理謀發(fā)展
To implement the highest industry standard by relying on science & technology
To pursue satisfactions of customers by offering First-class products to customer
To improve management level by relying on modern knowledge
To boost company business and enjoy success with customer
依靠科學(xué)技術(shù), 執(zhí)行行業(yè)最高標(biāo)準(zhǔn)
提供一流產(chǎn)品, 追求顧客最大滿意
依靠現(xiàn)代管理，提高公司管理水平
促進(jìn)公司發(fā)展，攜手顧客共創(chuàng)輝煌
技術(shù)與研發(fā)
TECHNOLOGY R&D
SHPE has been continuously devoted to technology research & development and talents reserve. With a team of professional technical personnel that has perfect age structure and superior techniques, SHPE is able to design and manufacture products that fully meet with individual and special requirements of each customer. SHPE further increased technique contents of its products and improved overall technical strength by launching technical improvement and introducing advanced runner models from domestic and overseas. The most technical efforts is given by SHPE to the key parts of turbine to enable SHPE turbine with kinds of advantage, such as precise vane line style, shining surface, compact material structure, high hydraulic efficiency and strong anti-cavitations performance.
湖南XXX始終致力于產(chǎn)品技術(shù)開發(fā)和人才儲(chǔ)備，擁有一支年齡結(jié)構(gòu)合理、技術(shù)素養(yǎng)出眾的專業(yè)技術(shù)隊(duì)伍，可自行設(shè)計(jì)制造滿足客戶個(gè)性化、特殊化要求的產(chǎn)品。近年來，公司通過技改和引進(jìn)國內(nèi)外先進(jìn)的模型轉(zhuǎn)輪，進(jìn)一步提高了產(chǎn)品的技術(shù)含量并且使公司在產(chǎn)品的設(shè)計(jì)、開發(fā)、生產(chǎn)和服務(wù)方面再上了一個(gè)臺(tái)階。公司歷年來在水輪機(jī)關(guān)鍵的核心部件進(jìn)行了相當(dāng)多技術(shù)投入，使之轉(zhuǎn)輪的制造方面更具特色：葉片型線準(zhǔn)確、表面光潔、材料組織細(xì)密、水力效率高、抗氣蝕性能強(qiáng)。
設(shè)備及工藝
MANUFACTURING EQUIPMENT & TECHNICS
工欲善其事
必先利其器
精良的加工設(shè)備與先進(jìn)的生產(chǎn)工藝是產(chǎn)品質(zhì)量的重要保證
One has to sharpen his tools before fulfilling his job
Sophisticated manufacturing equipment and advanced production technics offer important guarantee to quality of products
Main Shaft Processed by Horizontal Lathe
(Max. Dia. of processed workpiece is 1.6m)
80臥車在加工發(fā)電機(jī)主軸
Silicon Steel Sheet Processed by Large Size
Punching Machine
大型沖床在加工發(fā)電機(jī)定子片
Module of Magnetic Pole Piece Processed by Digital Controlled Cutting Machine
數(shù)控切割機(jī)加工電機(jī)磁極片沖模
Automatic Cutting Machine
自動(dòng)切割機(jī)
Series Welding of Elbow Pipe of Turbine
水輪機(jī)肘型管組焊
Vacumm Paint Dipping Facilities
真空浸漆設(shè)備
Runners of SHPE
加工好的各種轉(zhuǎn)輪
Milling Machine
鏜銑床
Stator Frame of Generator Processed by Vertical Lathe
( Max. Dia. of processed workpiece is 6.3m)
6.3米大型立車加工發(fā)電機(jī)機(jī)座
Balance Test for Rotator of Generator
發(fā)電機(jī)轉(zhuǎn)子動(dòng)平衡試驗(yàn)
Factory Acceptance Test for Horizontal Generator
臥式發(fā)電機(jī)運(yùn)行試驗(yàn)
Ultrasonic Flaw Detection Test for Main Shaft of Turbine
水輪機(jī)主軸超聲波探傷檢驗(yàn)
產(chǎn)品展示
EXHIBITION OF PRODUCTS
Francis Turbine
混流式水輪機(jī)
Water Head Applicable: H=20m-450m. Used for middle & high water head with middle level of water flow, it is divided into vertical type and horizontal type. It is simple and reliable in wide application with complete products series.
適用水頭：H=20-450米，混流式水輪機(jī)適用于中高水頭和中等流量的電站，分立式和臥式兩種。由于結(jié)構(gòu)簡(jiǎn)單，運(yùn)行可靠，適用水頭寬廣，轉(zhuǎn)輪型號(hào)系列多，品種規(guī)格齊全，因而應(yīng)用廣泛。
Pelton Turbine
沖擊式水輪機(jī)
Pelton turbine is widely used with water head of 10m-1000m that is suitable for power station with high head but small water flow. The runner works by being heavily pushed with jet flow that is from injection nozzle through high-pressure pipe. Pelton turbine is regarded as compact structure, stable operation and easy handling.
沖擊式水輪機(jī)適用水頭100-1000米，水流從壓力水管經(jīng)噴嘴形成一股強(qiáng)有力的高速射流沖擊轉(zhuǎn)輪使轉(zhuǎn)輪旋轉(zhuǎn)。沖擊式水輪機(jī)具有結(jié)構(gòu)緊湊、運(yùn)行穩(wěn)定、操作方便等特點(diǎn)。適合于高水頭小流量的水電站。
Kaplan/Propeller Turbine
軸流式水輪機(jī)
適用水頭：H=3-30米，按其結(jié)構(gòu)可分為定槳式和轉(zhuǎn)槳式兩種。定槳式水輪機(jī)的葉片固定在轉(zhuǎn)輪體上，葉片安放角不能在運(yùn)行中改變，效率曲線較陡，適用于負(fù)荷變化小或可以用調(diào)整機(jī)組運(yùn)行臺(tái)數(shù)來適應(yīng)負(fù)荷變化的電站。轉(zhuǎn)槳式水輪機(jī)的轉(zhuǎn)輪葉片一般由裝在轉(zhuǎn)輪體內(nèi)的油壓接力器操作，可按水頭和負(fù)荷變化作相應(yīng)轉(zhuǎn)動(dòng)，以保持活動(dòng)導(dǎo)葉轉(zhuǎn)角和葉片轉(zhuǎn)角間的最優(yōu)配合，從而提高平均效率。
Water Head Applicable: H=3m-30m, the propeller type is with fixed runner, blade angle can not be changed during operation mode, the efficiency curve is steep and this type is generally suitable for power station that has water head with slight change or its operating units can be adjusted according to actual load change. The Kaplan type is with adjustable runner controlled by oil servomotor and moved according to the load/head change to ensure higher average efficiency.
Tubular Turbine
貫流式水輪機(jī)
Water Head Applicable: H=2m-20m. All are horizontal type, the water enter into the turbine along the axial direction, generally used for power station that has low water head but big water flow. It has merits such as large overflowing, excellent flow characteristic and high efficiency etc.
適用水頭2-20米，均是臥式結(jié)構(gòu)，其水流是沿著水輪機(jī)軸的方向流入轉(zhuǎn)輪驅(qū)動(dòng)的。具有過流量大、水流特性好、效率高等優(yōu)點(diǎn)，是開發(fā)低水頭大流量電站的好機(jī)型。
Generator
發(fā)電機(jī)
Power: 100KW-50MW Voltage Rating: 0.4KV-13.8KV
Internal Dia.of Stator Pier:590mm-5600mm Structure: Horizontal and Vertical
功 率：100KW-50MW 電壓等級(jí)：0.4KV-13.8KV
機(jī)座號(hào)：590mm-5600mm 結(jié)構(gòu)型式：臥式或立式
Application Range for Various Types of SHPE Turbine
湖南XXX水輪機(jī)選型范圍
Supply Scope for Complete Hydropower
Equipment of SHPE
湖南XXX水電站設(shè)備成套供應(yīng)范圍
Microprocessor Control System
微機(jī)控制系統(tǒng)
Microprocessor Excitation Device
微機(jī)勵(lì)磁裝置
Gravity Butterfly Valve
重錘式蝶閥
Set-up Station
升壓站
High/Low Voltage Switchboard
高低壓開關(guān)柜
Microprocessor Governor
微機(jī)調(diào)速器
Electric Spherical Valve
電動(dòng)球閥
Transformer
變壓器
銷售與服務(wù)
SALES AND AFTER-SALE SERVICE
Global Sales Network
銷售網(wǎng)絡(luò)遍天下
While being enjoyed abundant reputation domestically, SHPE had supplied its products to all over the world including but not limited to Kazakstan, Russia, India, Nepal, Indonesia, Pakistan, Burma, Vietnam, Sri Lanka, Peru, Chile. SHPE brand is warmly welcome to all old and new customers.
公司產(chǎn)品暢銷全國各地并遠(yuǎn)銷哈薩克斯坦、俄羅斯、印度、尼泊爾、印度尼西亞、巴基斯坦、緬甸、越南、斯里蘭卡、秘魯、智利等國家,獲得國內(nèi)外客戶的一致好評(píng)。
Quality Audit Being Done by Experts from Different Countries
多國專家考察產(chǎn)品工藝
National Leaders of Kazakstan Witness Operation of SHPE Equipments
哈薩克斯坦國家領(lǐng)導(dǎo)人參觀公司產(chǎn)品運(yùn)行
Equipment Performance Being Checked by Foreign Experts
國外專家考察我公司設(shè)備
Information Required For Inquiry
1.Maximum head, minimum head, design head and altitudes level for power house and for tailrace.
2.Maximum flow, minimum flow, design flow.
3.Climate condition: The highest and lowest temperature, maximum average temperature over years.
4.Desired unit output and total capacity.
5.Specification of water channel/penstock:Material type, outer/internal diameter, length.
6.Condition of water quality: such as sediment charge etc.
7.Operating mode of power station.
8.Type of generator with its technical data and installation requirements.
9.Other aimed requirements can be stated separately.
訂貨時(shí)請(qǐng)您提供下列資料：
1.最高水頭、最低水頭、設(shè)計(jì)水頭，廠房及尾水位的海拔高程。
2.最大流量、最小流量、設(shè)計(jì)流量。
3.氣溫條件：最高氣溫、最低氣溫、多年最高平均氣溫。
4.要求機(jī)組單機(jī)出力和總裝機(jī)容量。
5.引水管數(shù)據(jù)：水管直徑、長(zhǎng)度。
6.水質(zhì)情況：如含沙量等。
7.水電站運(yùn)行方式。
8.發(fā)電機(jī)的型號(hào)、技術(shù)參數(shù)，安裝要求。
9. 如有特殊要求，可另行商定。
Service Promise:
1.To provide customers with free but overall technical consultancies.
2.To respond positively for anyoperational problems.
3.To guarantee smooth supply of spare parts for domestic and overseas power plants.
4.To dispatch technical personnel for paying return visit periodically.
服務(wù)承諾：
1.為客戶免費(fèi)提供全方位技術(shù)咨詢。
2.對(duì)所供設(shè)備運(yùn)行故障快速響應(yīng)并及時(shí)解決。
3.備品庫規(guī)格齊全，以備客戶不時(shí)之需。
4.客服技術(shù)人員定期客戶回訪機(jī)制。
Head Office: Shanli Industry Park, Daxing West Road, Jinshi Town, Xinning County (422700), Hunan, China
Tel:
Fax:
E-mail:
Web:
地 址：
電 話：
銷售直線：
傳 真：
郵政編碼：
電子郵箱：
網(wǎng) 址：
一份好的企業(yè)宣傳冊(cè)設(shè)計(jì)方案，不僅要準(zhǔn)確抓住企業(yè)行業(yè)特點(diǎn)、同時(shí)要有條理、邏輯思維清楚，做到言者有物，使閱讀者明白你想說什么，想表達(dá)怎樣的概念！
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